Take It Personally: How to Make Conscious Choices to Change the World

by Anita Roddick From the protests in Seattle to the perseverance of people like Julia Butterfly Hill and Vandana Shiva - we're seeing a growing resistance to globalization and its negative effects. A consumer revolution is taking hold across the globe. Daily news reports tell us of the sweatshops that produce Gap clothing - the child labor that goes into Nike running shoes - and the deplorable demands that are put on the agricultural workers who bring us Starbucks coffee. People everywhere are starting to educate themselves on how they can take it personally by making conscious consumer choices that will make a difference in the world. Through the work of reporters - photographers - underground investigators - and the testimony of people working in inhuman conditions - accounts of the sad and shocking working and living conditions of people in Third World countries and in the United States not only have surfaced but have provoked a humanitarian response. As consumers become increasingly aware about what they but and where it comes from - they are making conscious choices about what they are---or are not---willing to have their money support. Anita Roddick presents here a vibrant collection of photographs - essays - montages - and quoted on the driving issues behind globalization from impassioned writers and activist organizations. This is the definitive handbook for the average consumer who wants to learn about the issues and make informed choices. (256 pages - 2001) Maverick businesswoman Anita Roddick is a role model in the world of business. She wants to play a positive role in the global marketplace and empower people rather than exploit them. Contributions by: Naomi Klein - Paul Hawken - Julia Butterfly Hill - Ralph Nader - Vandana Shiva - David Korten - Maude Barlow - The Ruckus Society - Global Exchange - Rainforest Action Network - and many more. For more information - visit Global Exchange's Economic Rights campaigns.